A landing page or single page website is a website that consists of just one page, instead of multiple pages like a traditional website. It’s designed to focus on a single goal or purpose, such as promoting a product, service, event, or gathering leads.
Everything is on one page, so users don’t need to click around. They can quickly find what they’re looking for.
With fewer pages, the website loads faster, providing a better experience for users.
Strategically placed CTAs, compelling headlines, and trust-building elements.
Lead capture forms, analytics, and third-party integrations like Mailchimp, HubSpot, and Google Ads.
They tend to be less expensive to build and maintain since there’s only one page to design and update.
With fewer distractions and a clear call to action, landing pages often lead to higher conversions, like more sign-ups or purchases.